Making Tough Decisions
Suzy Welch offers some sage advice on how to make tough decisions: Stop and consider the ramifications your decision will have in 10 minutes, 10 months and 10 years. Welch writes in this month’s O Magazine about developing this technique and how it’s helped her and friends find work-life balance.
This advice also holds up perfectly in a business setting. Trying to decide if you should invest the time and money to update your webcontent, or distribute an e-newsletter? If you decide to push forward, the next 10 minutes could be frustrating: How will you pay for it? Who will you get to do it? What kind of content do you want? Where do you even start?
But 10 months down the road, you’ll start to see measurable results — more traffic to your website, more sales, more attention for your business. And 10 years down the road? The sky’s the limit.
Read Welch’s story here. Then consider what tough decisions your business is facing. Take out a piece of paper and jot down the 10-10-10 formula. It should make the right decision crystal clear.
